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Heel heights changing with the economy - in reverse

MWS0327HEELS

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Sexy, high-heel shoes could be a means of escape from a down economy.


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You've probably heard about the "lipstick index"- when the economy is bad, women splurge on affordable make-up items.

Well, another gauge of the economy could be found in women's closets....

A new study suggests women are choosing lower heeled shoes. IBM says it has been monitoring billions of social media posts and heel heights are about to decline.

Researchers say usually, when the economy is bad, skirts get shorter and heels get higher.

Why?  Researchers say people turn to them as a means of fantasy and escape.

Over the last 100 years, high heels soared during the worst recessions.

So if times are tough, why are heel heights getting lower?

IBM says the move to a lower heel may indicate a mood of long term austerity that's evolving among consumers.

The study says high heels won't disappear altogether, but even high end shoe designers are beginning to offer more kitten heels and flats.

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