Super Bowl ads will blitz your phone

Credit: AP PHOTO/FILE

The Budweiser frogs became an iconic ad for Anheuser-Busch after debuting in ads which ran during the Super Bowl.

By: Richard Mullins | MEDIA GENERAL NEWS SERVICE
Published: February 03, 2012

If you watch the Super Bowl mainly for the commercials, you may want to grab your smartphone or iPad during the show — and during every other show from now on, too.

One in three commercials during the Super Bowl will be "Shazamable," meaning new mobile apps like Shazam and IntoNow can listen to the TV audio, identify the program and deliver live game stats, Facebook feeds from friends and probably links to uncensored versions of commercials, too.

Chevy even plans to give Camaros to some lucky app users who check in during the Feb. 5 NBC broadcast.

It's a big opportunity for advertisers.

Early research shows at least 70 percent of tablet owners regularly plop on the couch to watch TV with tablets in hand and consider the devices a nightly TV companion that's as indispensible as the remote control or a bag of chips.

"It's almost like our smartphones are becoming cognitive prosthetics, like an artificial leg, but for our brains watching TV," said Phil Leigh, an independent digital media analyst in Tampa.

"Brands really love that because it can take almost anything you're doing and turn it into an interaction or transaction."

Super Bowl ads will blitz your phone

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